Tag Archives: small business

Let Them Post: Why You Should Allow Your Employees to Use Social Media at Work

You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls on their cell phones. It’s time to think … Continue reading

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4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading

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Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading

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7 Steps to Social Media Intern Success

A lot of social media advisers will tell you, unequivocally, unabashedly, without hesitation, and without reservation, to never, ever, ever, even in times of great desperation, put your company’s social media into the hands of an intern. The reasons they’re … Continue reading

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Treadmills, Travel Time, and the Value of Analytics: Justifying the cost of social media success

Confession time: I pay good money on a monthly gym membership just so I can go and run on a treadmill a few times a week. It drives my wife crazy. Why spend $40 a month, she argues, when I … Continue reading

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365 Days of Fun

Earlier this year, we posted a blog about the importance of having fun with your company’s social media marketing. Since then, quite a few of you have asked us for ideas on how to liven up your social space with … Continue reading

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Staying Social at the Holidays — 4 ways Gremln can help keep your marketing message strong over the holiday break

We’re nearing the end of December, which means that many offices are about to hit Ghost Town status for a week or two. Between holiday time off and the last-minute usage of leftover vacation days that won’t carry over into … Continue reading

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