Tag Archives: ROI

Make 2013 A Success! Get Your Social Media In Shape

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, … Continue reading

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4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading

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Social B2B Tips for the 3 Big Networks

If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard. I mean, it’s really hard. Much harder than social B2C. You know why? Because businesses may have social media accounts, but … Continue reading

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Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading

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Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading

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5 Steps to Social Media Self-Regulation

Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from … Continue reading

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Exploring Collections: Facebook is testing a big new e-commerce feature for businesses

Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement … Continue reading

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Trick-or-Treating Your Way to Marketing Success

Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy. The big Georgian … Continue reading

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When the Candidates Speak: Part 1 of a study in social media politics

Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhere; stories on the news, ads during prime time, … Continue reading

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Product News: Gremln Presents White Label for Agencies!

Imagine a world where every marketing firm and advertising agency had the resources to design and build its own, proprietary version of a social media management and analytics software like Gremln’s. It would look a lot like Gremln, and it … Continue reading

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