Tag Archives: network

Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading

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Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading

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Exploring Collections: Facebook is testing a big new e-commerce feature for businesses

Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement … Continue reading

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Product News: Gremln Presents White Label for Agencies!

Imagine a world where every marketing firm and advertising agency had the resources to design and build its own, proprietary version of a social media management and analytics software like Gremln’s. It would look a lot like Gremln, and it … Continue reading

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To Schedule, or Not to Schedule? Finding a balance between scheduled and spontaneous social media marketing

One of Gremln’s most popular features is the message scheduler, which lets you set up your social media messages to post at a designated point in the future. The reason for its popularity is simple; time is an incredibly important … Continue reading

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Intern Insights: Gremln Marketing intern Kristy Okada offers advice for finding internships and jobs through social media

Our fantastic (and socially savvy) Marketing intern Kristy Okada is wrapping up her time with Gremln, and as one of her final projects, she jumped at the opportunity to write a blog post for college students everywhere with advice on … Continue reading

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Facebook Fans: The art of passive engagement

As social media marketers, we usually tend to focus on Facebook fan engagement and active interaction. And that’s a good thing, not only because each Facebook interaction spreads your social media message to a new circle of people, but also … Continue reading

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Treadmills, Travel Time, and the Value of Analytics: Justifying the cost of social media success

Confession time: I pay good money on a monthly gym membership just so I can go and run on a treadmill a few times a week. It drives my wife crazy. Why spend $40 a month, she argues, when I … Continue reading

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There is Value in Fun: An observation from SXSW

There’s a lot to love about South by Southwest, the 10-day music, film, and interactive conference and festival held every year in Austin, TX. The live music, the keynote speakers, the panel discussions, the post-conference parties, and the sheer energy … Continue reading

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Go, Team! Setting up your department for social media team management

Social media is growing up. What began as an amusing method of occasional interaction is now a mass media and marketing communications force to be reckoned with. Today’s social networks boast users from all demographics, and the net is ever … Continue reading

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