Tag Archives: media

To Schedule, or Not to Schedule? Finding a balance between scheduled and spontaneous social media marketing

One of Gremln’s most popular features is the message scheduler, which lets you set up your social media messages to post at a designated point in the future. The reason for its popularity is simple; time is an incredibly important … Continue reading

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The Social Media Garden: 5 marketing lessons taken straight from the greenhouse

This probably comes as no surprise, but gardening can teach you a lot of things. It can teach you about patience, perseverance, ecology, pedology, and aesthetics…but it can also teach you how to be a great social media marketer. There … Continue reading

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Social Media 101: Facebook’s EdgeRank Formula

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we examine what is arguably one of the most important content concepts in social media: Facebook’s EdgeRank formula. EdgeRank is … Continue reading

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7 Steps to Social Media Intern Success

A lot of social media advisers will tell you, unequivocally, unabashedly, without hesitation, and without reservation, to never, ever, ever, even in times of great desperation, put your company’s social media into the hands of an intern. The reasons they’re … Continue reading

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Twitter, UnLinked — How Twitter’s recent changes affect LinkedIn users, and how Gremln can help

If you have a LinkedIn account, you probably received an email last week explaining that their relationship with Twitter has changed. Until recently, users could connect their LinkedIn accounts to their Twitter accounts and have their tweets posted automatically to … Continue reading

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The Power of the Survey

Okay, quick survey: How many of you hate taking surveys? If you just rolled your eyes at even the suggestion of taking a survey, don’t worry, you’re not alone. I couldn’t manage to dig up any actual survey data on … Continue reading

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Recruiting Outside of LinkedIn: 3 ways Facebook can help you find your next employee

According to some pretty recent data, LinkedIn is the number one social network choice for recruiters looking to fill corporate positions. In fact, “over 80% of employers who use social media for recruiting use LinkedIn,” and, according to one study, … Continue reading

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Facebook Fans: The art of passive engagement

As social media marketers, we usually tend to focus on Facebook fan engagement and active interaction. And that’s a good thing, not only because each Facebook interaction spreads your social media message to a new circle of people, but also … Continue reading

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Treadmills, Travel Time, and the Value of Analytics: Justifying the cost of social media success

Confession time: I pay good money on a monthly gym membership just so I can go and run on a treadmill a few times a week. It drives my wife crazy. Why spend $40 a month, she argues, when I … Continue reading

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Succeeding With Social Media in Mental Health & Addiction Services: Six Dos & Six Don’ts

Earlier this month, we wrote on how Gremln’s new compliance tools can help companies in the financial services and healthcare industries adhere to social media guidelines set by regulatory agencies. This week, guest writer Cecile LaBore brings us a practical … Continue reading

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