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Tag Archives: Marketing
Creating a Social Media Policy: Where to Begin?
Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, … Continue reading
Posted in Uncategorized
Tagged 101, business, compliance, gremln, Marketing, policy, regulation, social media, social media policy, strategy, tips, twitter business tools
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Gamifying the Game: Engaging with Super Bowl Ads
Maybe you’ve heard…but there’s kind of a big game coming up. A game so super big it garners the attention of more than 111 million people and generates close to $4 million per 30 second spot in advertising sales. Maybe … Continue reading
Posted in Uncategorized
Tagged brand, gamification, Marketing, social gaming, social media, super bowl
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Make 2013 A Success! Get Your Social Media In Shape
We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, … Continue reading
Posted in Uncategorized
Tagged 101, business, gremln, Marketing, ROI, social media, Social Media for Small Business, strategy, twitter business tools
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4 Ways to Measure Social Media ROI with Gremln
Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading
Social B2B Tips for the 3 Big Networks
If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard. I mean, it’s really hard. Much harder than social B2C. You know why? Because businesses may have social media accounts, but … Continue reading
Ditching the Pre-Social Mentality in a Social Marketing World
Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading
Posted in Uncategorized
Tagged 101, analytics, brand, business, crm, dashboard, education, facebook, google plus, google+, gremlin, gremln, linkedin, Marketing, media, network, ROI, small business, social, social media, strategy, tips, twitter
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5 Steps to Social Media Self-Regulation
Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from … Continue reading
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Tagged 101, analytics, business, campaign, compliance, dashboard, education, facebook, filter, google plus, google+, gremlin, gremln, keyword, Marketing, media, post, regulation, regulatory, ROI, social, strategy, twitter
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Exploring Collections: Facebook is testing a big new e-commerce feature for businesses
Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement … Continue reading
Trick-or-Treating Your Way to Marketing Success
Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy. The big Georgian … Continue reading
When the Candidates Speak: Part 1 of a study in social media politics
Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhere; stories on the news, ads during prime time, … Continue reading
