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Tag Archives: like
Facebook Fans: The art of passive engagement
As social media marketers, we usually tend to focus on Facebook fan engagement and active interaction. And that’s a good thing, not only because each Facebook interaction spreads your social media message to a new circle of people, but also … Continue reading
Staying Afloat in a Sea of Likes – 5 ways to stay relevant on Facebook
Just five years ago, Facebook was a virtual corporate wasteland. Business leaders weren’t really taking the social network seriously as a marketing outlet yet, and Facebook wasn’t trying very hard to convince them otherwise. Pages hadn’t yet been introduced, and … Continue reading
Posted in Business
Tagged education, facebook, gremlin, gremln, like, Marketing, ROI, social media
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Opening the Floodgates: How like-gating impacts the social media marketing dynamic
Last week, for our Social Media 101 series, I wrote on the topic of like-gating. Today, we’ll look a little more closely at the concept and its impact on the business-consumer relationship. A quick refresher: Like-gating is when a company … Continue reading
Posted in Uncategorized
Tagged business, facebook, gremlin, gremln, like, like-gate, Marketing, ROI, social media, tips
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Social Media 101: Like-gating
“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we define the term “like-gating.” Like-gating is when a company requires Facebook users to “like” its Facebook page before allowing … Continue reading
Posted in Uncategorized
Tagged 101, business, facebook, gremlin, like, like-gate, like-gating, Marketing, ROI, social media
1 Comment
Social Media 101: Facebook’s EdgeRank Formula
“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we examine what is arguably one of the most important content concepts in social media: Facebook’s EdgeRank formula. EdgeRank is … Continue reading →