Tag Archives: like-gate

Opening the Floodgates: How like-gating impacts the social media marketing dynamic

Last week, for our Social Media 101 series, I wrote on the topic of like-gating. Today, we’ll look a little more closely at the concept and its impact on the business-consumer relationship. A quick refresher: Like-gating is when a company … Continue reading

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Social Media 101: Like-gating

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we define the term “like-gating.” Like-gating is when a company requires Facebook users to “like” its Facebook page before allowing … Continue reading

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