Tag Archives: google+

What’s New in Social Media: March 29, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. Facebook Introduces Comment Threads Users can now respond … Continue reading

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New Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, including banks, savings associations, credit unions, and nonbank entities supervised by the Consumer Financial Protection … Continue reading

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4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading

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Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading

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Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading

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5 Steps to Social Media Self-Regulation

Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from … Continue reading

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Trick-or-Treating Your Way to Marketing Success

Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy. The big Georgian … Continue reading

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When the Candidates Speak: Part 1 of a study in social media politics

Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhere; stories on the news, ads during prime time, … Continue reading

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Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost

Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your job, usually within the much more physical … Continue reading

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Product News: Gremln Presents White Label for Agencies!

Imagine a world where every marketing firm and advertising agency had the resources to design and build its own, proprietary version of a social media management and analytics software like Gremln’s. It would look a lot like Gremln, and it … Continue reading

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