Tag Archives: education

7 Steps to Social Media Intern Success

A lot of social media advisers will tell you, unequivocally, unabashedly, without hesitation, and without reservation, to never, ever, ever, even in times of great desperation, put your company’s social media into the hands of an intern. The reasons they’re … Continue reading

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Twitter, UnLinked — How Twitter’s recent changes affect LinkedIn users, and how Gremln can help

If you have a LinkedIn account, you probably received an email last week explaining that their relationship with Twitter has changed. Until recently, users could connect their LinkedIn accounts to their Twitter accounts and have their tweets posted automatically to … Continue reading

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The Power of the Survey

Okay, quick survey: How many of you hate taking surveys? If you just rolled your eyes at even the suggestion of taking a survey, don’t worry, you’re not alone. I couldn’t manage to dig up any actual survey data on … Continue reading

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Facebook Fans: The art of passive engagement

As social media marketers, we usually tend to focus on Facebook fan engagement and active interaction. And that’s a good thing, not only because each Facebook interaction spreads your social media message to a new circle of people, but also … Continue reading

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Conquering Compliance: Gremln presents new tools for meeting social media standards of regulatory authorities

Social media has taken the world by storm over the last several years, but when it comes to corporate usage, there are some industries that have been a little reluctant to embrace networks like Facebook and Twitter. Chief among them … Continue reading

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Merge Confusion: What to do when traditional promotion and digital marketing don’t mix

A few weeks ago, I was ordering coffee from a local cafe when the barista’s company t-shirt caught my eye.  Or, to be more specific, the right sleeve of the barista’s company t-shirt caught my eye. Because there was a … Continue reading

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Picture Perfect — The importance of images in social media marketing

If Facebook’s $1 billion purchase of Instagram proves anything, it’s that photo sharing is big social media business. (It also proves that Facebook has a whole lot of cash. But that’s another topic altogether.) The importance of images in social … Continue reading

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#CustomerService – The power of social media in customer relationship management

When it comes to managing a business, there are few phrases more daunting than “customer complaint.” Unhappy customers have been known to send entire customer support teams into cold sweats, and for good reason. A company’s customers are its lifeblood. … Continue reading

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There is Value in Fun: An observation from SXSW

There’s a lot to love about South by Southwest, the 10-day music, film, and interactive conference and festival held every year in Austin, TX. The live music, the keynote speakers, the panel discussions, the post-conference parties, and the sheer energy … Continue reading

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Piquing Your Pinterest — How to use the hottest new social network to market your business

The concept behind Pinterest is pretty simple; see something you like online, tack it to a virtual bulletin board for all your friends to see. The site design is clean, direct, and easy to use. By all accounts, Pinterest is … Continue reading

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