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Tag Archives: crm
Social Media MERIT: 5 ways to justify social to the CEO
Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading
Ditching the Pre-Social Mentality in a Social Marketing World
Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading
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Tagged 101, analytics, brand, business, crm, dashboard, education, facebook, google plus, google+, gremlin, gremln, linkedin, Marketing, media, network, ROI, small business, social, social media, strategy, tips, twitter
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Product News: Gremln Presents White Label for Agencies!
Imagine a world where every marketing firm and advertising agency had the resources to design and build its own, proprietary version of a social media management and analytics software like Gremln’s. It would look a lot like Gremln, and it … Continue reading
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Tagged advertising, agency, analytics, business, campaign, crm, custom, customizable, dashboard, facebook, firm, google plus, google+, gremlin, gremln, linkedin, Marketing, media, network, revenue, ROI, social, social media, twitter, white label
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To Schedule, or Not to Schedule? Finding a balance between scheduled and spontaneous social media marketing
One of Gremln’s most popular features is the message scheduler, which lets you set up your social media messages to post at a designated point in the future. The reason for its popularity is simple; time is an incredibly important … Continue reading
Facebook Fans: The art of passive engagement
As social media marketers, we usually tend to focus on Facebook fan engagement and active interaction. And that’s a good thing, not only because each Facebook interaction spreads your social media message to a new circle of people, but also … Continue reading
#CustomerService – The power of social media in customer relationship management
When it comes to managing a business, there are few phrases more daunting than “customer complaint.” Unhappy customers have been known to send entire customer support teams into cold sweats, and for good reason. A company’s customers are its lifeblood. … Continue reading
A Gift for Marketers — The link between social media and holiday spending
I came across this infographic today (from Mr. Youth, via Mashable), which illustrates the link between holiday purchases and social media. The graphic suggests there is indeed a strong correlation between social media communication and product purchases, offering evidence from … Continue reading
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Tagged crm, facebook, gremlin, gremln, holiday, Marketing, ROI, sales, social media, strategy
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The Missing Link — Can LinkedIn be a viable social media marketing tool?
LinkedIn. It’s the king of digital business-to-business connections. Unlike other popular social networks, like Facebook and Twitter, LinkedIn is more about networking than socializing. It tends to be seen as a networking tool for the businessman rather than the everyman. … Continue reading
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Tagged crm, facebook, gremlin, gremln, linkedin, Marketing, ROI, social media, social media marketing, twitter
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