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Tag Archives: campaign
4 Ways to Measure Social Media ROI with Gremln
Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading
Social Media MERIT: 5 ways to justify social to the CEO
Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading
5 Steps to Social Media Self-Regulation
Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from … Continue reading
Posted in Uncategorized
Tagged 101, analytics, business, campaign, compliance, dashboard, education, facebook, filter, google plus, google+, gremlin, gremln, keyword, Marketing, media, post, regulation, regulatory, ROI, social, strategy, twitter
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Exploring Collections: Facebook is testing a big new e-commerce feature for businesses
Facebook has built itself a pretty great set of offerings for businesses that want to use the social network to promote their products and services. Companies can have their own Pages, they can generate social shares, they can encourage engagement … Continue reading
Trick-or-Treating Your Way to Marketing Success
Think way back to your early career as a professional Trick-or-Treater. If you were anything like me, you had a pretty good lay of the neighborhood when it came to the houses that gave the best candy. The big Georgian … Continue reading
A Quick Guide to the October 3rd Presidential Debate
The first 2012 presidential debate will be held tonight! Here’s all the info you need to be the best debate watcher you can be: The Basics The debate, which will be held at University of Denver, will be moderated by … Continue reading
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Tagged 2012, campaign, debate, election, hashtag, media, president, presidential, social, social media, twitter
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When the Candidates Speak: Part 1 of a study in social media politics
Election Day is getting closer and closer, and both Barack Obama and Mitt Romney are going full steam ahead with their presidential campaigns. Odds are, you’re seeing evidence of the election everywhere; stories on the news, ads during prime time, … Continue reading
Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost
Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your job, usually within the much more physical … Continue reading
Product News: Gremln Presents White Label for Agencies!
Imagine a world where every marketing firm and advertising agency had the resources to design and build its own, proprietary version of a social media management and analytics software like Gremln’s. It would look a lot like Gremln, and it … Continue reading
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Tagged advertising, agency, analytics, business, campaign, crm, custom, customizable, dashboard, facebook, firm, google plus, google+, gremlin, gremln, linkedin, Marketing, media, network, revenue, ROI, social, social media, twitter, white label
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To Schedule, or Not to Schedule? Finding a balance between scheduled and spontaneous social media marketing
One of Gremln’s most popular features is the message scheduler, which lets you set up your social media messages to post at a designated point in the future. The reason for its popularity is simple; time is an incredibly important … Continue reading
