Tag Archives: business

Risky Business: How to Protect Your Social Media Presence

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, … Continue reading

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Get Your C-Level Executives Serious about Social

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what … Continue reading

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Facebook News Feed & What It Means For Your Business Page

Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph … Continue reading

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New Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, including banks, savings associations, credit unions, and nonbank entities supervised by the Consumer Financial Protection … Continue reading

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Creating a Social Media Policy: Where to Begin?

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, … Continue reading

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Make 2013 A Success! Get Your Social Media In Shape

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, … Continue reading

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4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading

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Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading

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Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading

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5 Steps to Social Media Self-Regulation

Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from … Continue reading

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