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Tag Archives: brand
Gamifying the Game: Engaging with Super Bowl Ads
Maybe you’ve heard…but there’s kind of a big game coming up. A game so super big it garners the attention of more than 111 million people and generates close to $4 million per 30 second spot in advertising sales. Maybe … Continue reading
Posted in Uncategorized
Tagged brand, gamification, Marketing, social gaming, social media, super bowl
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4 Ways to Measure Social Media ROI with Gremln
Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading
Ditching the Pre-Social Mentality in a Social Marketing World
Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading
Posted in Uncategorized
Tagged 101, analytics, brand, business, crm, dashboard, education, facebook, google plus, google+, gremlin, gremln, linkedin, Marketing, media, network, ROI, small business, social, social media, strategy, tips, twitter
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Welcome to the Club: Creating a social brand ambassadors club can give your marketing a boost
Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your job, usually within the much more physical … Continue reading
The Branding Games: London 2012 and Social Control
The International Olympic Committee has a problem. Their problem is, practically everyone in the world is going to be tweeting about their product. Sounds like a good problem to have, right? Everyone in your office would probably do back flips … Continue reading
Posted in Uncategorized
Tagged brand, business, dashboard, facebook, google plus, google+, gremlin, gremln, guideline, IOC, London 2012, Marketing, networks, policy, regulation, social, social media, strategy, twitter
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Branded: The Importance of Being Self-Aware
Every year, companies sink huge amounts of money into their marketing campaigns in an effort to solidify brand awareness and recognition in the minds of the average consumer. From logos and colors to spokespeople and taglines, marketers dedicate a lot … Continue reading
Posted in Uncategorized
Tagged brand, business, campaign, education, facebook, gremlin, gremln, hashtag, marketings, ROI, social media, strategy, twitter
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