Tag Archives: 101

[Infographic] Your Social Media Presence: Good vs. Bad

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to … Continue reading

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Laugh It Up! 4 Ways Humor Helps Engagement

What better time to talk about humor and social media than April Fool’s Day? The silly holiday serves as a reminder to inject some fun into your routine – it can jumpstart engagement and remind your followers why they enjoy your brand. … Continue reading

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Finding Your Social Audience: A Treasure Map to Social Media Gold!

St. Patrick’s Day may be over, but we’re still after some social media gold – finding and building an active and engaged social media audience. And we’re willing to bet our lucky charms that you are, too. It’s not all … Continue reading

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Facebook Graph Search: What’s It All About?

Wondering how Facebook’s Graph Search will change how you, your business, and your customers use the social network? First announced Tuesday, January 15, 2013, Graph Search is currently in beta, though likely to roll out to all Facebook users in … Continue reading

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Creating a Social Media Policy: Where to Begin?

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, … Continue reading

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Make 2013 A Success! Get Your Social Media In Shape

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, … Continue reading

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4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading

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Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading

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Ditching the Pre-Social Mentality in a Social Marketing World

Last week, RAM Racing sponsored the Hot Chocolate 15K/5K race in Chicago. The race was held on Sunday, and the runners were to pick up their race packets on the preceding Friday and Saturday. The race on Sunday came off … Continue reading

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5 Steps to Social Media Self-Regulation

Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from … Continue reading

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