Category Archives: Uncategorized

Laugh It Up! 4 Ways Humor Helps Engagement

What better time to talk about humor and social media than April Fool’s Day? The silly holiday serves as a reminder to inject some fun into your routine – it can jumpstart engagement and remind your followers why they enjoy your brand. … Continue reading

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New Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, including banks, savings associations, credit unions, and nonbank entities supervised by the Consumer Financial Protection … Continue reading

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What’s New in Social Media

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.   Instagram Now Available via Desktop For … Continue reading

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Creating a Social Media Policy: Where to Begin?

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, … Continue reading

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Gamifying the Game: Engaging with Super Bowl Ads

Maybe you’ve heard…but there’s kind of a big game coming up. A game so super big it garners the attention of more than 111 million people and generates close to $4 million per 30 second spot in advertising sales. Maybe … Continue reading

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Make 2013 A Success! Get Your Social Media In Shape

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, … Continue reading

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Let Them Post: Why You Should Allow Your Employees to Use Social Media at Work

You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls on their cell phones. It’s time to think … Continue reading

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4 Ways to Measure Social Media ROI with Gremln

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on … Continue reading

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Social B2B Tips for the 3 Big Networks

If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard. I mean, it’s really hard. Much harder than social B2C. You know why? Because businesses may have social media accounts, but … Continue reading

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Social Media MERIT: 5 ways to justify social to the CEO

Although social networks are free to join and use, there’s a real cost involved in social media marketing and communications. Network training, graphic design, employee payroll, analytic tools, content creation, and product giveaways are just some of the typical expenses … Continue reading

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