Category Archives: Business

Becoming A LinkedIn Super User: Part 2

Previously, we shared our tips for making the most of your LinkedIn profiles – both personal and company pages – in order to take advantage of all that LinkedIn has to offer. Now that those are spruced up and full … Continue reading

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Are You A LinkedIn Super User? Make the Most of the Professional Social Network

With over 225 million users and more than 10 years in the social networking game, LinkedIn has grown from what was once considered a place to hunt for a new job (and not much more) to a community for professionals … Continue reading

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The Main Event: Social Media Privacy Laws vs. Financial Industry Regulation

In one corner, there’s employee protection. In the other, securities regulation concerns. In the battle of security, what’s more important: employee privacy or industry regulation? As the number of U.S. states passing social media legislation to protect employee rights increases, … Continue reading

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Risky Business: How to Protect Your Social Media Presence

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, … Continue reading

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Get Your C-Level Executives Serious about Social

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what … Continue reading

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Want Happy Customers? 6 Steps to Improve Your Social Customer Service

According to the Nielson Social Media Report for 2012, social care (customer service using social media) is the preferred method for customers to air their compliments or grievances, and be reached by the companies they are discussing. In fact, one … Continue reading

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The SEC and Social Media – Together at Last?

Last week, the Securities and Exchange Commission (SEC) announced that companies would now be allowed to post news on social media profiles, provided investors were made aware of which accounts would post such notices. This came as a result of … Continue reading

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Finding Your Social Audience: A Treasure Map to Social Media Gold!

St. Patrick’s Day may be over, but we’re still after some social media gold – finding and building an active and engaged social media audience. And we’re willing to bet our lucky charms that you are, too. It’s not all … Continue reading

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Facebook News Feed & What It Means For Your Business Page

Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph … Continue reading

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5 Ways to Stay Safe & Compliant with the FFIEC Social Media Guidance

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, providing an outline for financial institutions to monitor & manage the risk associated with becoming active with social media. … Continue reading

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