Monthly Archives: April 2012

Merge Confusion: What to do when traditional promotion and digital marketing don’t mix

A few weeks ago, I was ordering coffee from a local cafe when the barista’s company t-shirt caught my eye.  Or, to be more specific, the right sleeve of the barista’s company t-shirt caught my eye. Because there was a … Continue reading

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Picture Perfect — The importance of images in social media marketing

If Facebook’s $1 billion purchase of Instagram proves anything, it’s that photo sharing is big social media business. (It also proves that Facebook has a whole lot of cash. But that’s another topic altogether.) The importance of images in social … Continue reading

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#CustomerService – The power of social media in customer relationship management

When it comes to managing a business, there are few phrases more daunting than “customer complaint.” Unhappy customers have been known to send entire customer support teams into cold sweats, and for good reason. A company’s customers are its lifeblood. … Continue reading

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