Monthly Archives: February 2012

Click-Happy: How many clicks does it take to make your social media strategy a success?

One of the best and simplest ways to get an idea of your social media ROI is by tracking the number of people who click the links you post to your social networks. Tools like Brev.is make it easy to … Continue reading

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Go, Team! Setting up your department for social media team management

Social media is growing up. What began as an amusing method of occasional interaction is now a mass media and marketing communications force to be reckoned with. Today’s social networks boast users from all demographics, and the net is ever … Continue reading

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Branded: The Importance of Being Self-Aware

Every year, companies sink huge amounts of money into their marketing campaigns in an effort to solidify brand awareness and recognition in the minds of the average consumer. From logos and colors to spokespeople and taglines, marketers dedicate a lot … Continue reading

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