Monthly Archives: August 2011

Social Discounts – 5 great ways to discount using social media

When it comes to selling your product, “discount” can be a tricky word. On one hand, discounts can be great for luring new customers or bringing back old ones, and they can also help move old inventory. But on the … Continue reading

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Staying Afloat in a Sea of Likes – 5 ways to stay relevant on Facebook

Just five years ago, Facebook was a virtual corporate wasteland. Business leaders weren’t really taking the social network seriously as a marketing outlet yet, and Facebook wasn’t trying very hard to convince them otherwise. Pages hadn’t yet been introduced, and … Continue reading

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Background Check – Making the most of your company’s Twitter background

When’s the last time you checked out another business’s Twitter page? I don’t mean when’s the last time you saw one of their tweets. I mean, when’s the last time you clicked through to view that company’s full Twitter profile … Continue reading

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Digital Disappointment: Four reasons businesses flop on social media

A landscaper once told me that he found social media to be a useless marketing tool. His attempts to expand his customer base by way of social networking consistently fell flat, and his time investment gave him little, if any, … Continue reading

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Opening the Floodgates: How like-gating impacts the social media marketing dynamic

Last week, for our Social Media 101 series, I wrote on the topic of like-gating. Today, we’ll look a little more closely at the concept and its impact on the business-consumer relationship. A quick refresher: Like-gating is when a company … Continue reading

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