Monthly Archives: July 2011

Social Media 101: Like-gating

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we define the term “like-gating.” Like-gating is when a company requires Facebook users to “like” its Facebook page before allowing … Continue reading

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Embracing the Next Social Network (or “How I Learned to Stop Worrying and Love Google+”)

I don’t know if you’ve heard, but there’s this new social network called Google+. I know, I know, that’s a bit of an understatement. Currently, the social network has more than 20 million users. That’s twice as many users as … Continue reading

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5 Lessons Social Media Marketers Can Learn From Angry Birds

If you’re reading this, it probably means you’re taking a break from playing the multi-platform breakout hit game Angry Birds. (I’ll try to keep this short so you can get back to beating Mine and Dine.) Angry Birds, which was … Continue reading

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Insights and Impressions – What are your social media analytics telling you?

You’re brilliant. You know you’re brilliant. You have a fantastic new Facebook marketing campaign for your product, and it’s the most brilliant thing you’ve ever come up with. It just shines with brilliance. So you launch the campaign, and you … Continue reading

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Social Media 101: The Tweetup

Gremln’s “Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we define the tweetup. A tweetup is a social gathering of Twitter users that is organized mainly or exclusively … Continue reading

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The Missing Link — Can LinkedIn be a viable social media marketing tool?

LinkedIn. It’s the king of digital business-to-business connections. Unlike other popular social networks, like Facebook and Twitter, LinkedIn is more about networking than socializing. It tends to be seen as a networking tool for the businessman rather than the everyman. … Continue reading

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