Company Update: Gremln Gets A Makeover

You talked, we listened! Gremln has a new and improved look, plus additional features to help you succeed even more with secure social media management. Some of the additional functionality includes:

alert_newnavNew Navigation – The new streamlined navigation menu helps you find your favorite Gremln features quicker and easier.

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Your Bank is Social, Now What? 11 Ways to Protect Your Online Rep

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Have you Googled yourself lately? What comes up on search engine results pages (SERP’s) can make or break your online reputation.  Harvard University research on Yelp shows that a 1-star difference in reviews on Yelp may result in 5% to 9% in business gained or lost. Review sites aren’t the only place customers can let you know their opinion. A  study by Brandwatch found that customers of financial brands are more likely to use social media and online forums to air grievances . There is also the issue of poor reputation for the financial services industry overall. The 2014 Edelman Trust Barometer found banking and financial services to be the least trusted industries globally. Add to that the challenges of balancing personality and regulatory responsibility, and having an online presence might make you ask – why bother? Use these tips to change public perception and control the conversation about your financial brand.

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How to Drive Engagement: 8 Ways to Win at LinkedIn for Financial Services

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In the first two installments in our Driving Engagement series, we covered 6 ways to leverage Facebook to build relationships with your customers and then tackled Twitter by sharing our 10 tips to tweet safely and compliantly in 140 characters or less. In this installment, we’ll cover the social network with the most “professional” reputation: LinkedIn. 

Financial services professionals have been gaining leads, developing customer relationships, and connecting more authentically with their audiences on LinkedIn – in fact, 62% of financial advisors report getting new clients thanks to the social network! We’re sharing eight great ways to help you drive more engagement – and win more clients – by boosting your presence on LinkedIn.   (more…)

How to Drive Engagement: 10 Twitter Tips for Financial Services

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In the first installment of this series, How to Create Engagement – Facebook for Financial Services, we discussed 6 ways to leverage Facebook to build relationships with your customers. Next we’ll tackle Twitter and unveil 10 tips to tweet safely and compliantly in 140 characters or less. That’s right – while Facebook lets users to be as verbose as time and attention spans allow, tweets must get the job done in 140 characters. In fact, best practice is to leave 20 or 30 characters of space for followers to retweet and add comments. Therefore, a tweet is reduced to a brief 110-120 characters, including links. (more…)

Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy

Gremln Get Started Guide For Banks
So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social media strategy:

1)     Determine Your Purpose & Voice – Decide how you plan to use social media to further your organization. Is it for brand awareness? Building relationships within your community, customer service, or all of the above? The goals you set for your brand on social media will determine the direction of your strategy. Additionally, you will need to define the “voice” of your social media to ensure your messages have the same tone across the board. Are you casual and fun, friendly, or more professional? Know your audience and choose the voice most representative of your brand.

2)     Organize & Train Your Team – Getting internal buy-in is crucial to a good social media strategy. Who will be responsible for posting, creating content, and monitoring accounts? Who will deal with a social media crisis if it happens? Compliance guidance recommends having an appointed manager monitoring social media activities to ensure standards are met, but it is a good idea to train all employees on social media best practices.

3)     Create a Social Media Policy – FFIEC, SEC, and FINRA rules mandate that financial institutions have a social media policy, but there are also policies and procedures for your business to be considered. What is the process for dealing with customer questions or complaints, negative brand feedback, or breach of privacy issues? What about a cyber security breach? Make sure you consider all key stakeholders in your company, including marketing, HR, IT, and compliance. This will ensure a well-rounded policy for your company.

Now comes the fun part – choosing the social networks that will further your brand online. If it seems like an overwhelming task, no worries! We have assembled the Gremln Get Started Guide to help banks understand the value of social media. We will provide helpful tips on organizing your team, policies, and workflow; and guide you through the account set-up process for Facebook, Twitter, and LinkedIn.

One last thing – don’t forget the tools! You will need to monitor and archive your social media posts, as well as have a workflow in place for content approval. Contact us for a live demo of the Gremln social media management tools; and take a tour of our blog to find out the latest and greatest in social media news and compliance updates.

Download the Gremln Get Started Guide now, and follow #GremlnGSG on Twitter!

3 Ways Financial Social Media Is Like Mother’s Day

Happy Mother's Day
Today we celebrate the women who have given birth and nurtured us our entire lives. But believe it or not, figuring out what will make mom feel special can be tricky business. Doing nothing obviously isn’t an option; but doing the wrong thing is risky as well. You know you have to do something, but where do you start? Social media for the financial services industry is equally perplexing, so here are 3 ways to mitigate your social media fears.

  • Doing nothing is risky – Much like you wouldn’t show up to mom’s house empty handed on Mother’s Day, it is also not wise to show up empty handed on social media.  Create a content strategy so your followers and friends have a steady supply of valuable information.
  • Doing the wrong thing is risky – If mom doesn’t care for flowers, sending 2 dozen roses will land you in hot water. Social media for regulated industries can be even more risky, given the reputation and compliance issues. Create a social media policy and make sure you’re up to speed on the latest guidance from the FFIEC, SEC, and FINRA.
  • Doing something is necessary – Bare minimum, mom deserves to hear from you on Mother’s Day, even if it’s just a phone call. Financial services organizations shouldn’t feel compelled to be on all social media, but should definitely be on a choice few like Facebook, LinkedIn and Twitter.

Happy Mother’s Day from your friends at Gremln!

FINRA: 5 Guidelines and Hacks For Compliant Social Media

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In 2011, FINRA (Financial Industry Regulatory Authority) issued two notices and a new rule geared specifically to electronic communications with social media. Generally speaking, financial services organizations can assume that social media falls under the rules of any other business-related electronic communications in terms of recordkeeping, suitability, supervision, and content. However, certain aspects of social media, such as third-party posts and data feeds, require further oversight. (more…)

How to Drive Engagement – Facebook for Financial Services

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This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up, Facebook. With 1 billion users worldwide, Facebook is the 800 pound gorilla in social media; well worth having in your financial marketing plan. In this post, find out how to create compelling material that is both valuable and sharable to your audience.


How can banks and credit unions create engagement on Facebook? First, define “engagement.” Is it a like, a share, or a comment? Or is it someone taking the next step past a Facebook post, becoming a lead, and ultimately a client or customer? Second, create a content marketing strategy.  A recent study shows that bank customers are bored by their banks content on social media. So the challenge for banks isn’t just to engage customers, but to be compelling enough to keep their attention and provide some value to the banks bottom line.

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Update: Gremln Accounts Not Affected By Heartbleed

heartbleed

 

On Monday, April 7, a new vulnerability in OpenSSL version 1.0.1 called “Heartbleed” was announced.  A security advisory was issued that detailed this serious vulnerability in the encryption software in use by a large percentage of the internet. Nicknamed “Heartbleed”, it potentially allows attackers to retrieve information from encrypted SSL endpoints. Learn More.

We have secured Gremln’s authentication infrastructure against the Heartbleed Bug. Gremln uses a different form of the SSL security software than is at the root of the Heartbleed bug and was not affected.  Though we do not believe any Gremln accounts were compromised, we are suggesting our customers be proactive by changing their passwords.  This is especially the case if your password and username you use on Gremln is the same as any other site that may have been compromised.  This can be accomplished in the Account Settings section of your Gremln account.

Sincerely,
The Gremln Team