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Hiring Your Social Media Dream Team – Part 2: Define Team Positions

dreamteam_blog2 Social media teams come in all shapes and sizes – some companies use social media more than others and require more manpower to accomplish the team’s goals. Others are a bit more bootstrapped, sourcing grass-roots social media from the company’s existing employee base. Whether you’re looking to add to your current team or learn more about the qualities and skills that successful social media teams exhibit, the following positions can serve as a guide for the types of responsibilities and skills that will help your company promote it’s voice on social media. (more…)

Hiring Your Social Media Dream Team, Part 1 – Getting Organized

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Did you resolve to improve your social media marketing efforts in 2015? If getting a team together who can help you meet your social media goals is part of your game-plan, we’ve got some advice for you to heed when staffing your social media squad. (more…)

7 Ways Financial Advisors Can Gain Leads Through Twitter

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In our first two articles in this series, we discussed how financial advisors can leverage LinkedIn and Facebook for lead generation. Now it’s time to talk Twitter. Twitter is a fantastic resource for prospecting. A study by Putnam Investments reports that 66% of financial advisors saw an uptick in new business using social media in 2014 – a 17% increase from last year. The study also showed that Twitter use is on the rise, with 26% of financial advisors using Twitter for business. (more…)

Facebook, and Heartbleed, and Compliance, Oh My! 2014 In Review

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It’s December, which means it’s time for the obligatory year in review post! What a year it has been. From Facebook’s seemingly constant newsfeed changes to the financial industry attempting to make its peace with social media through new compliance regulations, it has been an exciting time in digital marketing. Here are our picks for what was hot and happening in 2014: (more…)

5 Ways Financial Advisors Can Gain Leads Through Facebook

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The next in our 3-part series focuses on Facebook. The social behemoth lends itself to the personal and the professional, making for plenty of opportunities to connect with your network and develop new leads.

Financial advisors offer a unique service that lends itself quite nicely to social media. While there are plenty of regulations to ensure the playing field is kept fair and compliant, social media can help those in the financial services industry reach new and existing clients – simply by getting in the game! Friends, family members, and even those seemingly-random Facebook acquaintances can all be helpful when it comes to gaining new business. Word of mouth is an important part of an advisors’ lead acquisition – and Facebook is a great place for that kind of endorsement to take place!

We’re sharing some of our favorite tips and tricks (more…)

6 Ways Financial Advisors Can Gain Leads Through LinkedIn

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As part of a 3-part series, we’ll be exploring the various ways financial advisors can gain leads through social media and work to expand their businesses and gain new customers. First up? LinkedIn – the professional social network.

Your presence on LinkedIn is all about expertise – showing you know your stuff and that you’re the person for the job. How can you exhibit this? Well, you have to post. You have to brag (a little). And you have to know what your audience needs so you can tout your talents appropriately. (more…)

5 Reasons To Be Thankful For Social Media

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At Gremln, we spend a lot of time talking about, thinking about, and enjoying all the wonders of social media. While we often celebrate it’s benefit as a marketing, customer service, and brand-building tool — there are lots of other ways to take advantage of it. So, in the spirit of the holiday season, we’ve put together a list of the top five reasons we’re thankful for social media.

Beyond the Breach: Cybersecurity and Social Media

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If you’re in a regulated industry, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure not often discussed: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. In the wake of large scale breaches at JP Morgan Chase and several big box retailers, an article in the Wall Street Journal reports that financial firms plan to increase cybersecurity budgets by $2 billion over the next two years. (more…)

Update: What’s New In Social Media

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Social media moves at the speed of – oops, something new just came out. If you’re having trouble keeping up, here is a list of the most recent updates, apps, and features on your favorite social networks. (more…)

Engage & Convert: How Financial Services Can Build Relationships on Social Media

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We’ve all heard the terms B2B and B2C – but when it comes to social media, isn’t it all about P2P? In other words, people communicating with other people. Of course, as a business, the end goal is sales, but you can’t lose sight of thought leadership and consumer needs to get there. In fact, studies show that 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response. The net net – social media isn’t just about broadcasting your brands message, but responding and relating to people online. (more…)