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Engage & Convert: How Financial Services Can Build Relationships on Social Media

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We’ve all heard the terms B2B and B2C – but when it comes to social media, isn’t it all about P2P? In other words, people communicating with other people. Of course, as a business, the end goal is sales, but you can’t lose sight of thought leadership and consumer needs to get there. In fact, studies show that 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response. The net net – social media isn’t just about broadcasting your brands message, but responding and relating to people online. (more…)

Digital ER – How to Triage, Treat, and Discharge Social Media Crises

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If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media crises, and the 911 on how to handle them. (more…)

INFOGRAPHIC: How Consumers Use Social Media for Financial Services

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Financial regulatory bodies continue to encourage member institutions to build an active presence on social media, if only to monitor brand mentions and respond to customer questions, complaints, or compliments. But getting active on social media can do so much more for your bank than just keep you compliant! (more…)

Gremln On The Road: One Week, Two Conferences

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Andy Warhol might have said that everyone is famous for 15 minutes, but at this years Finovate Fall conference in New York City, companies had just 7 minutes to demo their latest innovations to the audience. This is the second year that Gremln has had the honor of presenting, and were accompanied on stage by Joe Nadreau, Managing Director Innovation and New Business Strategy at Wells Fargo Advisors. (more…)

Marketing to the Generations: 4 Tips for Getting – and Keeping – Gen Z’s Attention

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You’ve mastered marketing to Generations X and Y. Now it’s time to gear up for the next generation – Gen Z – the post-Millennials who grew up with the internet and will redefine the way you reach your future audience.

First, let’s get a better understanding of the people that make up Generation Z. Defined as those born between 1992-2010, Generation Z-ers are currently in their teens and early twenties. According to Mashable, “Nearly half of teens who use the Internet buy things online, more than four in five will use social networks this year, and 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly.” (more…)

Mobile Banking and Social Media: What’s Next?

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A recent report shared that 173 million Americans own smart phones, and CNN reported that mobile apps overtook desktop usage for the first time ever in February 2014. While mobile adoption rates continue to grow amongst consumers, a recent study by Capgemini found that financial institutions are relatively slow to adopt mobile banking capabilities – much to the chagrin of their customer base. So what can banks do to increase customer satisfaction and expand on their mobile offerings? (more…)

Marketing to the Generations: 3 Ways To Close The Deal With Baby Boomers

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If you’re a fan of the AMC show Breaking Bad, you are familiar with the meth slinging antihero, Walter White. The day after his 50th birthday, Walt found out he had terminal cancer. And in an effort to leave savings for his family after his death, he turned to a life of crime and drug dealing. But what if Walt had a bank or financial advisor who could have given him options? He had a credit union, but how could they have reached out to Walt sooner so that he would have had a solid financial future in place, even before his diagnosis? More to the point, how would they have reached him? (more…)

Marketing to the Generations: How to Connect With Gen X

Ask yourself: who is your audience? All financial institutions are not created equally, so it is important to have a grasp on to whom you are selling your services. Previously, we discussed how to reach out to millennials, those born between the years of 1980-1999. Now it’s time to talk about their predecessors, the group born between 1960-1979 who Douglas Coupland famously coined as Generation X.

Generation X presents an interesting challenge for marketers because there is no slam dunk way of appealing to them. They are tech savvy, but not as likely as millennials to look for their banking solutions online. They have a bit of money, but quite a bit more debt than Boomers; not that Gen X are frivolous spenders. The debt is a result of their position as the most educated generation, and consequently, the generation who owes the most in student loans. Let’s take a look at what else you can expect from Gen X, and how to close the deal with them. (more…)

Marketing to the Generations: How to Connect with Millennials

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Millennials are an increasingly sought-after group when it comes to financial services. According to a report by Nielson, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1977 and 1995 – that’s close to 24% of the population. And while they may not have the affluence of the Baby Boomers just yet, their burgeoning careers and bank accounts make millennials a prime audience for the financial services sector. In the first of this series on connecting with different generations, we will talk about what makes Millennials tick. (more…)

Understanding the FDA’s Draft Guidance on Social Media

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Now that the FDA has released two draft guidances clarifying social media use, it’s time to determine how to apply it in a real world scenario. First, let’s define what the guidances apply to.

The first deals with the dissemination of information regarding prescription drugs and medical devices. The second makes recommendations on how to correct third party misinformation about prescription drugs and medical devices. The FDA has issued these guidances in response to requests for social media best practices, and to ensure that information given to patients about prescription drugs and medical devices is accurate and balanced.

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