You talked, we listened! Gremln has a new and improved look, plus additional features to help you succeed even more with secure social media management. Some of the additional functionality includes:
In the first installment of this series, How to Create Engagement – Facebook for Financial Services, we discussed 6 ways to leverage Facebook to build relationships with your customers. Next we’ll tackle Twitter and unveil 10 tips to tweet safely and compliantly in 140 characters or less. That’s right – while Facebook lets users to be as verbose as time and attention spans allow, tweets must get the job done in 140 characters. In fact, best practice is to leave 20 or 30 characters of space for followers to retweet and add comments. Therefore, a tweet is reduced to a brief 110-120 characters, including links. (more…)
Today we celebrate the women who have given birth and nurtured us our entire lives. But believe it or not, figuring out what will make mom feel special can be tricky business. Doing nothing obviously isn’t an option; but doing the wrong thing is risky as well. You know you have to do something, but where do you start? Social media for the financial services industry is equally perplexing, so here are 3 ways to mitigate your social media fears.
- Doing nothing is risky – Much like you wouldn’t show up to mom’s house empty handed on Mother’s Day, it is also not wise to show up empty handed on social media. Create a content strategy so your followers and friends have a steady supply of valuable information.
- Doing the wrong thing is risky – If mom doesn’t care for flowers, sending 2 dozen roses will land you in hot water. Social media for regulated industries can be even more risky, given the reputation and compliance issues. Create a social media policy and make sure you’re up to speed on the latest guidance from the FFIEC, SEC, and FINRA.
- Doing something is necessary – Bare minimum, mom deserves to hear from you on Mother’s Day, even if it’s just a phone call. Financial services organizations shouldn’t feel compelled to be on all social media, but should definitely be on a choice few like Facebook, LinkedIn and Twitter.
Happy Mother’s Day from your friends at Gremln!
In 2011, FINRA (Financial Industry Regulatory Authority) issued two notices and a new rule geared specifically to electronic communications with social media. Generally speaking, financial services organizations can assume that social media falls under the rules of any other business-related electronic communications in terms of recordkeeping, suitability, supervision, and content. However, certain aspects of social media, such as third-party posts and data feeds, require further oversight. (more…)
This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up, Facebook. With 1 billion users worldwide, Facebook is the 800 pound gorilla in social media; well worth having in your financial marketing plan. In this post, find out how to create compelling material that is both valuable and sharable to your audience.
How can banks and credit unions create engagement on Facebook? First, define “engagement.” Is it a like, a share, or a comment? Or is it someone taking the next step past a Facebook post, becoming a lead, and ultimately a client or customer? Second, create a content marketing strategy. A recent study shows that bank customers are bored by their banks content on social media. So the challenge for banks isn’t just to engage customers, but to be compelling enough to keep their attention and provide some value to the banks bottom line.
The Securities Exchange Commission (SEC) updated its regulatory guidelines for social media last week, providing clarification on its policies regarding testimonials and advertisements.
In an effort to keep advisers from promoting any material that could be seen as manipulative, fraudulent, or deceptive, the SEC previously prohibited advisers and investment advisory representatives (IARs) from the following: (more…)
On Monday, April 7, a new vulnerability in OpenSSL version 1.0.1 called “Heartbleed” was announced. A security advisory was issued that detailed this serious vulnerability in the encryption software in use by a large percentage of the internet. Nicknamed “Heartbleed”, it potentially allows attackers to retrieve information from encrypted SSL endpoints. Learn More.
We have secured Gremln’s authentication infrastructure against the Heartbleed Bug. Gremln uses a different form of the SSL security software than is at the root of the Heartbleed bug and was not affected. Though we do not believe any Gremln accounts were compromised, we are suggesting our customers be proactive by changing their passwords. This is especially the case if your password and username you use on Gremln is the same as any other site that may have been compromised. This can be accomplished in the Account Settings section of your Gremln account.
The Gremln Team