This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up, Facebook. With 1 billion users worldwide, Facebook is the 800 pound gorilla in social media; well worth having in your financial marketing plan. In this post, find out how to create compelling material that is both valuable and sharable to your audience.
How can banks and credit unions create engagement on Facebook? First, define “engagement.” Is it a like, a share, or a comment? Or is it someone taking the next step past a Facebook post, becoming a lead, and ultimately a client or customer? Second, create a content marketing strategy. A recent study shows that bank customers are bored by their banks content on social media. So the challenge for banks isn’t just to engage customers, but to be compelling enough to keep their attention and provide some value to the banks bottom line.