Sunday is the day we celebrate the dads in our lives. A survey conducted by the National Retail Federation showed that greeting cards and special outings are the most popular choices for Father’s Day gifts. But if you don’t live in the same town as your dad, neither one of those is a great option (let’s face it – nobody is putting a greeting card in the mail). And, what if dad has passed away? You can still pay your respects to the husbands and father’s in your life using social media with these 3 ideas. (more…)
At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to do for your social presence.
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Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share it with friends (or even just one friend) as opposed to sharing from a social network or social share button. Confused? Okay, here is a real world scenario: (more…)
A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks: (more…)
In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.
The life of a compliance officer can be stressful, particularly when regulated industries make the foray into social media. Not only are there are mine fields of regulations to maneuver – your company runs the risk of employees going rogue or accidentally mixing personal and business accounts. One wrong move, and it’s Fine City, population YOUR BANK. What’s a compliance officer to do? (more…)
What a difference a decade makes when finance meets technology. Notice MR0281, originally issued by the Investment Industry Regulatory Organization of Canada (IIROC) in 2004, provided guidance for securities dealers on the nature of communications materials, including advertising and correspondence with clients. But that’s not all – IIROC Rule 29.7 (supplemented by IIROC Notice 11-0349) requires firms to produce proof of these materials during regulatory audits. (more…)
In February 2011, the Canadian government was attacked by foreign hackers using IP addresses from China. The hackers infiltrated Defense Research and Development Canada, a move that forced the Finance Department and Treasury Board to shut down internet access – but not before the hackers accessed highly classified federal information. While we may cheer the lovable anti-hero hackers in the movies, cyber attacks on the financial industry pose real-world threats. With that in mind, the OSFI (Office of the Superintendent of Financial institutions) released the Cyber Security Self-Assessment Guidance for federally regulated financial institutions (FRFI’s) in November, 2013. (more…)