Don’t Tweet That! The Dangerous Reality of the Social Family



It’s probably safe to say that by now, most of us live in a healthy state of caution when it comes to social media. We’ve read the cautionary tales so selflessly provided by J.P. Morgan, Epicurious, and Justine Sacco, and most of us have decided that, yes, we should exercise a little care on the keyboard.

The Future is Now: Mobile and the Social Banking Branch


A recent report shared that 173 million Americans own smart phones, and CNN reported that mobile apps overtook desktop usage for the first time ever in February 2014. While mobile adoption rates continue to grow amongst consumers, a recent study by Capgemini found that financial institutions are relatively slow to adopt mobile banking capabilities – much to the chagrin of their customer base. So what can banks do to increase customer satisfaction and expand on their mobile offerings?


How to Win Social Media Like Navy Federal Credit Union


Credit unions have a unique position when it comes to social media. Unlike banks, which are opened to everyone, credit unions have a specific customer base. Members have to be affiliated with certain groups, such as an employer, community, or school. With the smaller, more targeted pool of members and potential members, social media can be viewed as a natural extension of strategic community engagement. The challenge is getting buy-in from credit union decision makers, as well as tracking ROI of social media participation. However, the tide seems to be turning, as research from CUNA Mutual shows that 60 percent of credit unions have been using social media for about 2 years. (more…)

Social Media Analytics: What, How, and When You Should Be Measuring


Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts.  (more…)

INFOGRAPHIC: The Fast Track from Likes to Loans Using Social Media


Close one more deal a month – how does that sound? Lenders and loan officers need every tool in their arsenal to grow and nurture their networks in order to drive more qualified leads. In addition to traditional marketing – cold calling, and advertising for example – loan originators need to use social media to build business relationships online.  Though the housing market has improved, stringent post-2007 loan requirements mean less loan-ready applicants and more competition for qualified homebuyers.

Background Check: How to keep your visuals from hurting your image


Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and even LinkedIn has started flashing visually engaging mosaic layouts for its Author pages. As far as the networks, and therefore the users, are concerned, if your message doesn’t have a visual, it’s likely little more than static. (more…)

Loan Officers: Grow Your Network Using Social Media


Time is money for loan originators. This is especially true given the state of the housing market.. Two concerns that could derail an increase in loan originations are credit and home prices. According to an article on, getting approved for a home loan is still tougher than before the market crashed in 2007. “Borrowers need higher credit scores, less overall debt, and full documentation of finances.”

What this means for LO’s is a smaller pool of loan-ready clients to choose from, and heavy competition for qualified applicants. Adding social media to your networking strategy showcases your professional abilities, and ensures that when the time comes for consumers to choose, it won’t be a matter of which LO to use, but which loan to select.

To get you started, GREMLN has broken down our white paper, “De-Mystifying Social Media for Mortgage Loan Originators” into a handy slideshare presentation. Refer to it as a guide to getting started on LinkedIn, Facebook, and Twitter!

Get the presentation

And, ICYMI, feel free to download the full white paper. In this quick 10-minute read, expect to learn: 

  • Tips for setting up Facebook, Twitter, and LinkedIn accounts
  • Best practices for social media content
  • Advice on how to leverage social media for prospecting, networking, and nurturing relationships to closed deals

Facebook Newsfeed Preferences – Let’s Change the Narrative


Okay – so Facebook has made a change that, on its face (pun absolutely intended) could be more bad news for brands. Not only has organic reach become somewhat of an urban legend, but also with the new See It First feature, users can control what they see and how much they see it on their newsfeeds.

In layman’s terms – IF your brands posts actually reach your audience without the help of Facebook advertising, a consumer has the option to unfollow any brand that has appeared on their newsfeed for the past week. After trying it ourselves at Gremln HQ, we can confirm it really is easy to do, and rather addictive (hey, I didn’t know I followed these guys – click! They’re gone). That’s the bad news. (more…)

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

tweetsale_blog If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today: (more…)

TRID: Countdown to Compliance for Mortgage Lenders


Mortgage lenders have been required to provide two different disclosure forms to borrowers under the Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) since the early 1970’s. However, inconsistencies in wording and content prompted a revision of the forms, and the Consumer Financial Protection Bureau (CFPB) began that process in July of 2012. In November of 2013, they issued their final rule, integrating TILA and RESPA disclosures. (more…)