diflucan good for sinus infection

3 Ways To Say Happy Father’s Day Using Social Media

Father's Day | Gremln Blog

Sunday is the day we celebrate the dads in our lives. A survey conducted by the National Retail Federation showed that greeting cards and special outings are the most popular choices for Father’s Day gifts. But if you don’t live in the same town as your dad, neither one of those is a great option (let’s face it – nobody is putting a greeting card in the mail). And, what if dad has passed away? You can still pay your respects to the husbands and father’s in your life using social media with these 3 ideas. (more…)

De-Mystifying Social Media for Mortgage Loan Originators

LOwhitepaper_blog
Two of the most important keys to a loan originator’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

This is especially crucial given the state of the housing market.. Two concerns that could derail an increase in loan originations are credit and home prices. According to an article on CNBC.com, getting approved for a home loan is still tougher than before the market crashed in 2007. “Borrowers need higher credit scores, less overall debt, and full documentation of finances.” What this means for LO’s is a smaller pool of loan-ready clients to choose from, and heavy competition for qualified applicants. Adding social media to your networking strategy showcases your professional abilities, and ensures that when the time comes for consumers to choose, it won’t be a matter of which LO to use, but which loan to select.

GREMLN has taken the mystery out of social media for loan originators with our white paper, “De-Mystifying Social Media for Mortgage Loan Originators.” In this paper, we’ll guide you through the most popular social networks for loan officers. We’ll provide tips for setting up your social accounts, and advice on how you can leverage them for prospecting, networking, and nurturing relationships to closed deals. Click to download the paper, and then leave a comment on Facebook!

Download The PDF

[Infographic] Your Social Media Presence: Good vs. Bad

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it’s going to do for your social presence.
(more…)

Embed This Image On Your Site (copy code below):

How do you measure social media ROI? Go to the dark side

darkside_blog

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share it with friends (or even just one friend) as opposed to sharing from a social network or social share button. Confused? Okay, here is a real world scenario: (more…)

4 Ways to Activate Your Customers on Social Media

activate_blog

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks: (more…)

3 Tips to Avoid Social Media Compliance Crises

crisis_blog

In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.
(more…)

Compliance Officers – Don’t Get Social Without These 5 Tools

complianceofficers_blog

The life of a compliance officer can be stressful, particularly when regulated industries make the foray into  social media. Not only are there are mine fields of regulations to maneuver – your company runs the risk of employees going rogue or accidentally mixing personal and business accounts. One wrong move, and it’s Fine City, population YOUR BANK. What’s a compliance officer to do? (more…)

IIROC Guidance On Social Media Communications

iiroc_blog What a difference a decade makes when finance meets technology. Notice MR0281, originally issued by the Investment Industry Regulatory Organization of Canada (IIROC) in 2004, provided guidance for securities dealers on the nature of communications materials, including advertising and correspondence with clients. But that’s not all – IIROC Rule 29.7 (supplemented by IIROC Notice 11-0349) requires firms to produce proof of these materials during regulatory audits. (more…)

OSFI Cyber Security Self-Assessment Guidance – Is Your Bank At Risk?

osfi_blog

In February 2011, the Canadian government was attacked by foreign hackers using IP addresses from China. The hackers infiltrated Defense Research and Development Canada, a move that forced the Finance Department and Treasury Board to shut down internet access – but not before the hackers accessed highly classified federal information. While we may cheer the lovable anti-hero hackers in the movies, cyber attacks on the financial industry pose real-world threats. With that in mind, the OSFI (Office of the Superintendent of Financial institutions) released the Cyber Security Self-Assessment Guidance for federally regulated financial institutions (FRFI’s) in November, 2013. (more…)

FFIEC FAQ: What Social Media Guidance Means for Financial Services

ffiec_blog
By now it’s no secret that financial services companies need to adhere to FFIEC guidance regarding social media use. GREMLN customers are not only looking for social media compliance tools, but also guidance on how the tools specifically address their compliance needs. Here we’ve broken down the FFIEC rules into frequently asked questions, and shed some light how the rules apply to your social media and risk management programs.

(more…)